Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Monday Sep 19, 2022
Monday Sep 19, 2022
In this episode, we speak with Kyle Poyar, Operating Partner, OpenView, the expansion stage venture firm, that helps build PLG software companies into market leaders!
We talk about all things PLG, and particularly dive into the ever-debated topic in PLG - How to showcase value that drives signups and converts down the road? Kyle and his team have developed the 11 principles of PLG and we touch upon elements such as:
-Pros and Cons of different PLG strategies
-Activation points, the real trigger of proving value to a customer
-The power of reverse trials
-Ungated trials - is that the new thing?
-PLG sales and pricing motions
Tune in to stay on top of the trends from one of the leading PLG experts in the world!
Tuesday Sep 13, 2022
Tuesday Sep 13, 2022
In this episode, we speak with Avtar S. Jasser, CEO of Catalystone, the fast-growing Human Capital Management software out of Norway!
Avtar shares with us how they transitioned from being a Startup back in the day and going into Scaleup mode - and the challenges to be aware of when going through this critical transition. He shares his thoughts on:
- Timing - when do you know you have enough product-market fit to scale
- What are the top priorities for a CEO and organization in the beginning of a scaleup phase
- Challenges and pitfalls to be aware of in this transition phase
- It is one to identify attractive companies to buy, but how do you become an attractive acquirer?
- How does the CEO's role change in this phase
- and much more
These are some of the questions we address in this episode, and for anyone in a Startup to Scaleup transition phase there is some excellent advice to be found here.
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
In this episode, we speak with Göran Lindö, CEO of EcoOnline, the fast-growing Workplace Safety Platform out of Norway on their M&A Strategy!
Göran shares with us how they've been fueling their expansion with both organic growth and via acquisitions - a key strategy to their rapid success! They've purchased 11 businesses to date and more are to come!
- How do you develop a good M&A Strategy?
- What does it take to be successful with your M&A Strategy?
- What are the requirements for the organization to make the merger work well?
-It is one to identify attractive companies to buy, but how do you become an attractive acquirer?
These are some of the questions that we address in this episode, and for anyone considering growing by M&A, this is a must-listen-to episode!
Friday Sep 02, 2022
Friday Sep 02, 2022
In this episode, we speak with Chris Walker, aka "Mr. Demand Generation". He is the CEO of Refine Labs, the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, that has taken the B2B SaaS world by storm.
Chris shares with us his thoughts on:
- Why Demand Generation is key now in the new era of buying behaviors
- How to set up your Demand Generation strategy & program for success
- The risks and opportunities with going all in on Demand Generation
- What channels to prioritize for your distribution
- How to measure success, what KPIs to keep track of that define real progress
- and much more
If you are serious about creating demand for your product then this is a must-listen-to episode! Golden tips for all B2B SaaS CEOs and marketers!
Thursday Aug 18, 2022
Thursday Aug 18, 2022
In this episode, we speak with Jonas Thordal, Co-founder & CEO of Weld, the fast-growing Data Operations Hub platform that allows companies to centralize, model and activate their data – without scripts or APIs – built on top of your data warehouse.
Jonas walks us through their journey and how specifically they've leveraged Professional Services to grow ARR 100% year over year! There is a way to combine Product led growth with a manual touch, and when done right magic happens! Here are some of the learnings that Jonas shares with us regarding professional services:
- How to leverage PS to accelerate product releases and the Go-To-Market motion
- The role it has played in product deployment, time to value, and expansions
- How it affects finances, focus on product, and the dialogue with the capital market
- and more...
If you are considering building a Professional Service arm, make sure to tune in because there are some great tips and tricks here from someone that has mastered the craft! 
Thursday Jul 14, 2022
Thursday Jul 14, 2022
In this episode, we speak with Cristina-Tamara Grigorie Product Director, Verdane Elevate. Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe.
Cristina-Tamara is a B2B SaaS Product Director and shares her experience on why companies struggle with aligning their overall business goals with what their product teams are building and hence affecting how to prioritize the next big product bets.
We address topics such as:
- What do most growth phase/scale-up companies struggle with on the product side?
- What is a product strategy, and why is it critical to get it right?
- The role of the Roadmaps
- Product teams for scale - how is it done?
Tune in and learn from Cristina-Tamara on how to optimize your product strategy with business objectives.
Monday Jul 04, 2022
Monday Jul 04, 2022
In this episode, we speak with Jeppe Rindom Co-founder & CEO at Pleo, the Danish Unicorn that has taken Europe by storm with their all-in-one solution for all company spending, trusted by over 20k customers to date!
In this episode, we talk to Jeppe about his philosophy on how he has built Pleo to be this great SaaS business, but also about his passion to make the entire Nordic business ecosystem more competitive.
We get to hear some insights on the following topics in this episode:
-How Pleo purposely designed the team to be international from the get-go to be ready for the future
-How do they work with "internal incubators" to accelerate GEO expansion
-Jeppe's philosophy on raising capital and being ready for the future
-and what we all can and need to do to make the Nordic SaaS ecosystem stronger and more competitive going forward
This is a super inspiring episode with a great story about how to build a great business, but how we also as leaders have a responsibility to pay it forward to the entire ecosystem, at the end of the day we'll all benefit from it.
Thursday Jun 16, 2022
Thursday Jun 16, 2022
In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson Co-Founder and General Partner, Oxx, a specialist SaaS investor, backing Europe's most promising B2B SaaS scale-ups from Series A and beyond.
In this episode, we focus on Product-Market fit! We talk to Mikael about the importance of getting this part of the journey right, before kicking in the gears! Some of the key elements we cover are:
-Why is Product-Market fit so important for B2B SaaS companies?
-What is Product-Market fit and how is it defined?
-How do you measure it, and how do you know if you have established a Product-Market fit?
-Who's responsible in the organization for achieving this?
Here is a spoiler alert, Product-Market fit is not defined by how successful you are with your sales! Tune in to learn what really defines and tells you if you have established a real Product-Market fit!
Thursday Jun 02, 2022
Thursday Jun 02, 2022
In this episode, we speak with Simo Salmensuu CEO, Miradore, the Mobile Device Management platform that provides a smarter way to securely manage both company-owned and personal Android, iOS, macOS, and Windows devices. Today, they are trusted by over 10,000 organizations in more than 180 countries, with 10m+ Euro in ARR.
We talk to Simo about their international expansion, and specifically how their first international market was the US. Contrary to many other Nordic players going first into another Nordic country, or maybe taking on some European Miradore decided to take on the US first thing!
It all comes down to acting local, across the entire organization in order to be successful! Tune in and be inspired by Miradore's international journey!
Thursday May 19, 2022
Thursday May 19, 2022
In this episode, we speak with Elif Schmidt CEO, Oxceed that helps over 10,000 companies produce reporting to support financial decision making.
We focus on leadership and change in a B2B SaaS company with Elif, a topic she is very passionate about. Some of the questions that we address are:
- What is leadership all about & the role of a CEO in a scaleup?
- Coming in as a hired CEO, where do you start?
- How do you lead in a constantly changing environment?
- Leading an organization through other leaders, how is that done?
- What's the key to hiring the right people, to evolve and grow new leaders?
Tune in and be inspired by the tips and tricks that Elif shares from her position as CEO of Oxceed on Leadership!