
Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes

Apr 13, 2023
Apr 13, 2023
44 min
In this episode, we speak with Morten Klank, CEO, Bizbrains, the B2B integration cockpit, built to help your business manage all the processes connected to EDI/API – with minimal impact on your IT department, minus the need for a VANs partner (Value Added Network Service partner).
We talk with Morten about the first 3 months of a newly appointed CEO, and the events that take place during that period. Topics that are being addressed in this episode are:
- Pre-start, interview on the first day in the office
- Expectations vs reality - where is the difference
- How fast do you go from continuing as is, to implementing "your ways"
- How's the level of interaction with founders and employees
These are some of the many topics we address with Morten, tune in to learn from his experience on what the first 3 months of a newly appointed CEO can look like!

Apr 11, 2023
Apr 11, 2023
48 min
In this episode, we speak with Mikkel Drucker, CEO, Netigate, the feedback platform for professionals, helping companies keep a finger on the pulse of their customers and employees.
We talk with Mikkel about what it is like to be working with a Private Equity fund as the main owner. Topics that are being addressed in this episode are:
- How would one define a PE
- What are the differences to other "types" of investors
- What are the pros and cons from an operator's perspective
- What makes for a good PE - how do you know it is a match
These are some of the many topics we address with Mikkel, tune in to learn from his experience on what working in a PE-owned structure can look like.

Apr 6, 2023
Apr 6, 2023
50 min
In this episode, we speak with Mats Klaar, CEO of Viedoc, the software that helps to modernize clinical research so that necessary treatments can reach the people who need them faster.
We talk with Mats about what needs to be considered when releasing new product offerings, simultaneously across the globe, where customer expectations may vary. Topics that are being addressed in this episode are:
- Timing: MVP release vs Bug-free production-ready release
- Risk vs Rewards of the different approaches
- How do expectations vary in different business cultures
- How does that affect your external communication
These are some of the many topics we address with Mats, tune in to learn from his experience on how to manage communication with the market when operating across the globe!

Apr 3, 2023
Apr 3, 2023
39 min
In this episode, we speak with Christoffer Vikersveen Herheim, CEO & Co-Founder, Optio the software that helps businesses incentivize employees, manage equity, stay compliant, and report costs with withing one solution.
We talk with Christoffer about the importance of mastering your cashflow management to fuel growth. Topics that are being addressed in this episode are:
- Cashflow management in the early days as bootstrapped
- How should contracts be structured for maximum effect
- When can you vs should you invoice
- How does your cashflow management today define future investments
- What role does consulting play
These are some of the many topics we address with Christoffer, tune in to learn from his experience on how to build a strong global team to meet global demand.

Mar 30, 2023
Mar 30, 2023
42 min
In this episode, we speak with Shameek Ghosh, CEO & Co-Founder, Trustrace the software that empowers brands and suppliers worldwide to standardize how supply chain and material traceability data is captured, digitized, and shared.
We talk with Shameek about what it means to build a company with a truly global mindset. Topics that are being addressed in this episode are:
- What does having a global mindset mean
- How do you leverage local cultural differences
- What are the challenges of having a team spread out in the world
- What is the role of the leaders in a global setup
- What is the role of partners in all of this
These are some of the many topics we address with Shameek, tune in to learn from his experience on how to build a strong global team to meet global demand.

Mar 28, 2023
Mar 28, 2023
54 min
In this episode, we speak with Emil Sjödin, CEO & Co-Founder, Refined the software that turns Confluence and Jira into custom intranets, documentation sites, support desks, and more—no code required.
We talk with Emil about what it means to build a 10+m ARR company where your offering solely lives in one ecosystem, in this case, Atlassian. Topics that are being addressed in this episode are:
- Why chose to operate solely in one existing ecosystem
- Pros and cons
- How does this affect product development
- How does it affect sales
- What is the role of partners in all of this
These are some of the many topics we address with Emil, tune in to learn from his experience on how to build a fast-growing and profitable company by leveraging the power of an existing software ecosystem.

Mar 23, 2023
Mar 23, 2023
52 min
In this episode, we speak with Jakob Lunøe, CEO, Delogue the PLM platform for product development for the fashion industry with users in 60+ countries.
We talk with Jacob about transitioning an organization from an "all hands on deck" mentality into more of a specialized role and responsibility-driven organization. Topics that are being addressed in this episode are:
- Why do you need to make this transition
- What are the signs that confirm the timing is right to do it now
- What are the common risks in making this transition
- What role do the leaders play in this
- How do you work with trust and mindset change
These are some of the many topics we address with Jakob, tune in to learn from his experience on how to evolve into an organization from an all-hands-on-deck mentality to an operating model with more specialized and distinct teams and roles.

Mar 21, 2023
Mar 21, 2023
56 min
In this episode, we speak with Magnus Hultman, CEO, Safeture the cloud-based employee safety platform enabling companies to manage risk, safety, and crisis processes from a single platform.
We talk with Magnus about what it means to be a publicly listed company and how that has an impact on every operational decision that is made. Topics that are being addressed in this episode are:
- What are the main differences between being a publicly listed company vs a privately held
- How does this affect the organizational structure and internal processes
- Is IPO an option everyone should consider - what are the requirements
- How to cope with the stock market's instant approval/disapproval
- What are the main pros vs cons of being listed
These are some of the many topics we address with Magnus, tune in to learn from his experience of what it means to run a publicly listed company!

Mar 17, 2023
Mar 17, 2023
38 min
In this episode, we speak with Mikkel Novod, CEO, Clerk.io the all-in-one e-commerce personalization platform that empowers thousands of customers around the world to deliver personalized shopping experiences to their end customers
We talk with Mikkel about how they've efficiently built and leveraged an SDR organization to fuel fast growth across multiple markets simultaneously. Topics that are being addressed in this episode are:
- How does one finance an SDR organization of this size
- SDR to Sales rep ratio
- How to rightsize the SDR organization based on needs
- How to leverage the SDR operation to quickly test new Geos
These are some of the many topics we address with Mikkel, tune in to learn from his experience of building agile and efficient SDR teams to fuel sales-led growth!

Mar 14, 2023
Mar 14, 2023
42 min
In this episode, we speak with Urban Bucht, CEO, Hypergene the SaaS that helps to streamline budgeting and forecasting processes.
We talk with Urban about how to actively work with Pricing & GTM as part of the Revenue Agenda. Topics that are being addressed in this episode are:
- Who owns the pricing
- How frequently does your pricing plan need to be updated
- What about having different pricing for different verticals or regions, good or bad
- What makes up a strong and efficient internal GTM function
- Where do partners come into play in all of this
These are some of the many topics we address with Urban, tune in to learn from his experience no actively working with pricing and efficient GTM processes.
