The SaaSiest Podcast

95. Katrine Rasmussen, CMO, Pixelz - What is the role of Event Marketing in your ABM strategy?

In this episode, we speak with Katrine Rasmussen, CMO, Pixelz, a post-production platform for brands, retailers, and photo studios across the globe. Combining AI, automation, and the skills of photo retouchers, they are helping some of the world's most renowned brands get images on-site faster 

We talk with Katrine about the role of Event Marketing in your ABM strategy. Topics that are being addressed in this episode are:  

- What is ABM? 
- What is Event Marketing
- How do these play together?
- How do you measure the success of these initiatives
- How is ROI calculated on an event

These are some of the many topics we address with Katrine, tune in to learn from her experience on Event Marketing and how that is an integral part of your ABM strategy when done right.

94. Linda Souza, Founder, 42muses - What is your Brand Archetype?

In this episode, we speak with Linda Souza, Founder, 42muses, the marketing leader and GTM advisor with over 20 years of experience building and scaling high-growth tech startups from seed to exit.

We talk with Linda about how brand archetypes and how they impact the operations of a SaaS company. Topics that are being addressed in this episode are:  

- What are brand archetypes
- Do they really impact the business or is it just marketing fluff
- How can companies figure out what their archetype is
- What different types could be applicable to B2B SaaS companies
- How do you execute on a brand archetype

These are some of the many topics we address with Linda, tune in to learn from her experience of the process of finding your brand archetype and how you execute on it. This is a must listen to all the company leaders and marketing professionals out there, find your brand's personality and make the most of it.

93. Vigleik Takle, CEO, Simployer - Don’t fail to maximise the potential that already resides within your existing staff!

In this episode, we speak with Vigleik Takle, CEO, Simployer, the all-in-one HR tech platform with more than 15000 customers serving over 1.2m users. 

We talk with Vigleik about how companies can avoid missing the opportunity to enable and maximize the potential of their existing pool of staff, rather than just focusing on developing new hires. Topics that are being addressed in this episode are:  

- Why does this oversight at all take place
- How do you in practice and over time make sure to support staff to reach their full potential
- What is the role of the leaders in an organization like this
- What are some key characteristics of an organization that is successful with its people development programs
- Do's and don'ts

These are some of the many topics we address with Vigleik, tune in to learn from his experience of what it really takes to build an organization where staff is catered to and supported to reach their full potential.

92. Karl-Fredrik Lund, CEO, Papirfly Group - What happens after M&A the contract is signed?

In this episode, we speak with Karl-Fredrik Lund, CEO, Papirfly Group, the all-in-one brand management platform that empowers everyone working within your business to create brand-perfect collateral, using pre-approved templating aligned to brand guidelines.

We talk with Karl-Fredrik about the real work that happens after the M&A contracts are signed. Topics that are being addressed in this episode are:  

- What are underlying good reasons to even do M&A
- What are the practical aspects of an M&A process
- What happens after the transaction is closed
- How to handle the critical 3 C's in this process: Communication / Culture Integration /Change management
- How does an M&A process affect a CEO in terms of time and energy consumed

These are some of the many topics we address with Karl-Fredrik, tune in to learn from his experience of what it really takes to be successful with M&A.

91. Sigrún Gunnhildardóttir, CPO, AGR - Going from On-Prem to SaaS!

In this episode, we speak with Sigrún Gunnhildardóttir, CPO, AGR, the demand and supply chain software out of Iceland helping businesses manage their supply chain.

We talk with Sigrún about the process and the transition, going from On-Prem to SaaS, particularly from a product perspective. Topics that are being addressed in this episode are:  

- What are the driving factors in this decision 
- How do you balance uplifting the existing code base vs creating something from scratch
- What have been the most challenging parts in this transition, and how have they been handled
- What effects did this have short-term and long-term on the organization

These are some of the many topics we address with Sigrún, tune in to learn from his experience of merging two fierce competitors into a strong & dominant player. 

90. Viktor Underwood, CEO, Quickchannel - How do you merge with your former competition?

In this episode, we speak with Viktor Underwood, CEO, Quickchannel, the all-in video platform for streaming, recording, and web-tv solutions. The solutions offer organizations to create, record, manage, and stream videos such as educational material, seminars, meetings, company events, or internal- and external presentations

We talk with Viktor about the process of merging with your competitor, from first touch to full operational efficiency as one new unit. Topics that are being addressed in this episode are:  

- How is this process initiated considering you are competitors 
- How does a due diligence process happen in this type of process, knowing there is added risk of exposure
- What has been the process of merging the businesses 
- What have been the most challenging and time-consuming elements of the merger

These are some of the many topics we address with Viktor, tune in to learn from his experience of merging two fierce competitors into a strong & dominant player. 

89. Uku Tomikas, CEO, Messente Communications - What can B2B SaaS companies learn from the military?

In this episode, we speak with Uku Tomikas, CEO,  Messente Communications, the messaging API platform. Through secure, global messaging and two-factor authentication, Messente connects businesses to people across the globe spanning over 190 countries.

We talk with Uku about how some of the practices used in the military forces to organize and lead teams can be applicable to the SaaS world as well. Topics that are being addressed in this episode are:  

- The vision and understanding of assignments are key to driving success
- Communication management in an up and downstream process
- The importance of having scenario planning and having a plan A and B in place
- Leadership is all about keeping it simple

These are some of the many topics we address with Uku, tune in to learn from his experience of running a successful and profitable SaaS company while leveraging his learnings from his military career. 

88. Sigbjørn Nome, CEO & Co-Founder, Ignite Procurement - the power of multiple GTM motions in use at once!

In this episode, we speak with Sigbjørn Nome, CEO & Co-Founder,  Ignite Procurement the Procurement solution, that helps mid-market and large enterprises automate procurement analytics and insights in a way that enables them to control costs while keeping their supplier base sustainable and compliant.

We talk with Sigbjørn about leveraging Direct Sales, Partner Sales, and PLG simultaneously. Topics that are being addressed in this episode are:  

- Why use different motions vs doubling down on one
- Are some more suitable in some scenarios than others
- How does this affect the organization and resource allocation
- How does it affect the product

These are some of the many topics we address with Sigbjørn, tune in to learn from his experience of running multiple GTM motions in a multiproduct SaaS company.

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use
- What features or capabilities do you have that alternatives do not
- What value do the attributes enable for customers
- Who cares a lot about the value
- What context makes the value obvious to your target segment

Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

86. Patrick Olsson, CEO, Findity - White label to success!

In this episode, we speak with Patrick Olsson, CEO, Findity, the white-label expense management platform that is growing strong together with strategic partners.

We talk with Patrick about what it means to run an organization with a white-label offering. Topics that are being addressed in this episode are:  

- What is a white-label offering
- What are the characteristics of an organizational structure to support a white-label GTM motion
- How does one work with partners, split of responsibilities, and revenue
- What are the keys to success in a white-label strategy
- What are the main benefits and challenges with this strategy 

These are some of the many topics we address with Patrick, tune in to learn from his experience of how to run a successful white-label first offering!