Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Monday Jan 08, 2024
Monday Jan 08, 2024
In this episode, we speak with Gustav Westman, CEO, Brightbid, an AdTech company creating results on Paid Search Ads with AI and automation
We talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building his platform. Some of the questions covered were:
- How do you bring in 3rd party tools to resell?
- What data points are you looking to collect feedback on?
- When do you know it is better to build it yourself?
- What does it require from an organization to go through the process of being a reseller to sell its own software?
These are some of the many topics we address with Gustav. Please tune in to learn how you can leverage their growth tactic when launching new products.
Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
In this episode, we speak with Ramli John, Author of "Product-Led Onboarding”
We talked with Ramli about why Product-Led Onboarding is important for many B2B SaaS Companies. Some of the questions covered were:
- What is Product-Led Onboarding?
- When does it start (outside / inside product)?
- What are typical components?
- How do you measure success?
- How does Product-Led Onboarding evolve when companies evolve
- What are some areas where you see a lot of SaaS companies fail with their Product-Led Onboarding
- Who owns the Product-Led Onboarding process internally?
These are some of the many topics we address with Ramli. Please tune in to learn about how you can make your Product-Led Onboarding strategy successful!
Wednesday Dec 27, 2023
119. Ferdinand Goetzen, CEO, Reveall - Selling your early stage SaaS!
Wednesday Dec 27, 2023
Wednesday Dec 27, 2023
In this episode, we speak with Ferdinand Goetzen, CEO, Reveall, the product management platform that helps teams create better alignment between their product strategy and operations.
We talked with Ferdinand about what it feels like to sell an early-stage SaaS startup. We are particularly looking into the steps leading to this decision and the emotional aspect of them:
- What are the real driving factors to sell a business?
- How do you know when the timing is right?
- How do you prepare the team for a process of this kind? And for the life after the acquisition as being part of a different, larger organization.
- What is most challenging in this transition? Why? How do you overcome it?
- What emotions are involved in this process and how to handle them?
These are some of the many topics we address with Ferdinand. Please tune in to hear his thoughts on what it is like to sell your early-stage SaaS business, and the decisions and emotions involved in the process.
Friday Dec 22, 2023
Friday Dec 22, 2023
In this episode, we speak with Rob van den Heuvel, CEO, Sendcloud, the all-in-one shipping platform that helps online retailers save time on shipping and at the same time increase conversion by optimizing their checkout, offering branded tracking and a seamless return process for both businesses and consumers.
We talked with Rob about the process of transforming from a growth-first mindset to a profitability and growth mindset. We are particularly looking into the steps and decisions needed to take place in this transition:
- What does it mean in practice for a SaaS company to shift to a profitability mindset?
- What is the role of the CEO and leadership in this transition?
- What are the key decisions to make in this process?
- How does it impact culture and performance?
- What is most challenging in this transition? Why? How do you overcome it?
These are some of the many topics we address with Rob. Please tune in to hear his thoughts on what it takes to successfully shift an organization from a growth-first mindset to a profitability and growth mindset.
Thursday Dec 21, 2023
Thursday Dec 21, 2023
In this episode, we speak with Robin Daniels, Chief Business & Product Officer, LMS365, the cloud-based learning platform built into Microsoft 365 with millions of users in 60+ countries globally.
We talked with Robin about what it takes for a SaaS organization to attract top talent. We are particularly looking into the role of the leadership, and what you as a leader can do to become the most attractive employer:
- What is top talent looking for today?
- What key leadership qualities are key to attracting top talent?
- How do you create a culture that attracts and retains top talent?
- What major challenges have you faced in attracting top talent and how did you overcome them?
- How do you align your organization's vision with the aspirations of the talent you're trying to attract?
These are some of the many topics we address with Robin. Please tune in to hear his thoughts on what you as a leader and representative of an organization can do to attract and retain top talent.
Friday Dec 15, 2023
Friday Dec 15, 2023
In this episode, we speak with Riika Söderlund, CMO, Katana, the platform that optimizes inventory levels and manages all your sales channels with cloud inventory software that tracks it all and more in real-time.
We talked with Riika about how a CMO should plan her marketing budget for 2024. We are particularly looking into how the structure of the budget shall look:
- What's the guiding principle for setting the 2024 marketing budget in B2B SaaS?
- What are the main changes in your 2024 marketing budget compared to previous years?
- Which marketing trends or channels look promising for B2B SaaS in 2024??
- Are there any strategies you're discontinuing in 2024 that worked before?
- How do you assess the impact of your marketing spend??
These are some of the many topics we address with Riika. Please tune in to listen to her thoughts about how CMOs can distribute their marketing budgets in 2024.
Monday Dec 11, 2023
Monday Dec 11, 2023
In this episode, we speak with Wes Bush, CEO, ProductLed.com, the PLG agency behind the ProductLed System™ which has generated more than $1B in self-serve revenue for their B2B SaaS clients.
We talked with Wes about the reasons why Sales-led and Marketing-led companies struggle when moving/adding a PLG motion to their flow! We are particularly looking into what an organization needs to get right when transitioning into a PLG strategy:
- What are the most common misconceptions that sales-led or marketing-led SaaS companies have about PLG that contribute to their failure?
- What are the key strategic shifts that a company must make when transitioning to a PLG model, and how can a failure to make these shifts lead to poor outcomes?
- How do the cultural and operational aspects of a company need to evolve when adopting a PLG approach, and what are the consequences if these changes are not effectively implemented??
- What is the role of product design and user experience in PLG, and how a lack of focus on these elements can cause a PLG motion to fail?
- What metrics should SaaS companies focus on to successfully guide and measure their PLG efforts, and why might relying on traditional sales or marketing metrics lead to misguided strategies?
These are some of the many topics we address with Wes. Please tune in to learn about how you can make your PLG strategy successful!
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
In this episode, we speak with Mick Weijers, Director Customer Success, Channext, the partner marketing engagement platform that scales and measures through-partner marketing and partner engagement.
We talked with Mick about the dynamic role of CSMs and how it has evolved into a customer-owning function. We are particularly looking into how CSM compensation models should be structured:
- What are key deliverables from the CSM function?
- Should CSMs have a variable income piece, and if so related to what?
- Why NRR, Adoption, and Customer advocacy should be the guiding metrics for CS?
- What does the future CS role look like and why does it matter?
- What is the profile of a future CS - which skillset is required to be successful?
These are some of the many topics we address with Mick. Please tune in to listen to his experience in building compensation plans for future-proof CS teams.
Tuesday Nov 28, 2023
113. Marcus Wennmo, CEO, Eletive - Outbound Sales still works when done right!
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
In this episode, we speak with Marcus Wennmo, CEO, Eletive, the fast-growing People Success platform that allows companies to measure and increase engagement and performance in their organisation.
We talked with Marcus about growing efficiently with their own capital with a strong outbound strategy. We are particularly looking into how they've structured their outbound efforts to success:
- What are the critical parts of an outbound sales strategy?
- How to define messaging that works for your ICP?
- How is their team set up?
- What channels and tools are used and how do they interplay?
- Volume vs super personalized, how to think about the two methods?
- What is the difference between markets, and how to approach it?
These are some of the many topics we address with Marcus. Please tune in to listen to his experience in building a self-financed, growth company based on a strong outbound sales strategy.
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
In this episode, we speak with Remco de Vries, VP Revenue Marketing, Gainsight, the Customer Success & Engagement platform that has pioneered the CS profession, a powerhouse in the space with an ARR of 200M+ USD and customers all over the world.
We talked with Remco about building engaged communities. We are particularly looking into how you as a SaaS company can secure high engagement in your community:
- What defines a community?
- Why it is so important to define the USE CASE for your community?
- How to best explain what is in it for the community members?
- How to get to the point where the community drives some of the initiatives?
- How to measure the effects of a successful customer community?
These are some of the many topics we address with Remco. Please tune in to listen to his experience in building engaging customer communities.