The SaaSiest Podcast

15. Mikael Johnsson Co-founder and General Partner, Oxx - 10 commandments for a SaaS Scaleup

In this episode, we speak to Mikael Johnsson Co-founder and General Partner, Oxx, a VC company active in the Nordics with a specialized focus on Scaleups and growth capital.

Mikael shares his views on the nature of Scaleups, covering everything from how to validate product-market fit to establishing scalable GTM mechanics.

What makes some Scaleups successful when others fail? How does one prove commercial fit, why is nailing the ICP so important at this stage....these and many other questions are addressed in this episode. 

Tune in to find out which Michael's 10 commandments are for SaaS Scaleups!

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14. Linn Bredesen CTO, itslearning - How to scaleup when usage incerases 5 fold in a weeks time?

In this episode, we speak to Linn Bredesen CTO, itslearning, the fast-growing EdTech SaaS company from Norway that is supporting and empowering students and teachers all over the world with their Digital Learning Management System.

Linn takes us through the amazing growth of itslearning, and more specifically how they have successfully prepared their product and teams to manage peaks in usage, especially like the one they experienced fueled by Covid when big parts of the world went into distance teaching overnight. Linn speaks about the power of the cross-functional team, having a plan in place, and the ability to reinvent oneself when needed. Not everyone can manage 5x growth overnight in usage - itslearning figured it out!

13. Jessie VanderVeen CMO, Controlant - Product Marketing is all about understanding the market!

In this episode, we speak to Jessie VanderVeen CMO, Controlant, the Icelandic SaaS company behind the offering "Cold chain as a Service" enabling some of the world’s biggest organizations to monitor and control their supply chains in real-time. Jessie walks us through the journey that Controlant has been on, creating a new category within an established vertical. She shares her thoughts on the role of Product Marketing in the process of creating a new category, all the way from framing the problem, showing the solution, and proving the value to the customers. What is Product Marketing, where do you start, where does it live in the organization, how do you measure the success of this function - these are some of the big items that are highlighted in this episode. If you want to learn more about what Product Marketing is all about, then this is a must listen to episode.

 

12. Christian Lund Co-Founder and CPO, Templafy - Every customer is a market in Enterprise sales!

In this episode, we speak to Christian Lund Co-Founder and CPO, Templafy, who recently made the Financial Times list as one of the 125 fastest-growing companies in Europe, with a unique product offering related to Dynamic Document Creation. Christian tells us all about how they established product-market fit and landed their first enterprise customer within months of inception, going enterprise and being a born global from the getgo, and how every customer is a market of its own. Among many other interesting tips, Christian also shares how they approached geographical expansion in a way that is different from the norm. This and much more, tune in. 

11. Johanna Fagerstedt CMO, Quinyx - Marketing needs to be pipeline obsessed!

In this episode, we speak to Johanna Fagerstedt CMO at Quinyx, the fast-growing workforce management SaaS platform which allows its customers to seamlessly forecast, schedule, and manage its workforce. Johanna who recently made The Software Report “The Top 50 Women Leaders in SaaS" joins us to share her thoughts on "SMarketing" - the art of getting Sales and Marketing to be one revenue team! How do we set KPIs that are supportive of one another, what role does Marketing play in a customer journey, how do you ensure continuous alignment with Sales in the long term - these and many more are questions that are being addressed in this episode.

10. Nora Huovila CEO and Co-founder, Videoly - Put the Human first in order to grow!

In this episode, we speak to Nora Huovila CEO and Co-founder, Videoly, providing an easy way to get hand‑picked user-generated and relevant brand videos to online stores. Nora shares her vision on what company culture should be all about and how you get there. For her, it all started by putting the employee first, the human! Join us as Nora shares her view on how you build a strong culture early on, how it affects the recruitment process, and very importantly how you maintain it while expanding geographically with colleagues across different regions.

9. Mads Fosselius CEO and Co-founder, Dixa - Owning the ecosystem is always better than just being part of it!

In this episode, we speak to Mads Fosselius CEO and cofounder at Dixa, one of the fastest-growing conversational customer support platforms in the world. Here is a humble and yet bold story of how Mads and his co-founders decided to disrupt a customer service world, where point solutions were the norm, with a Platform philosophy to bring it all together. Join us as Mads shares how they got started, what it meant to build a SaaS company with the ecosystem in focus, from product to GTM strategies. Mads generously shares with all of us great and tangible insights on how to get airborne, the do's and don'ts, and what we all want to figure out when building an eco-system - how do I get other companies to build into my solution. This and a lot more insights with a focus on how you become successful with your platform and ecosystem play.

8. Ólöf Kristjánsdóttir Director of Marketing, Tempo - How we got to 20k customers in the Atlassian ecosystem

In this episode, we speak to Ólöf Kristjánsdóttir Director of Marketing at Tempo, the most popular time tracking and planning tool for developers and tech resources with over 20k customers in the Atlassian ecosystem. Ólöf takes us on the journey from how the initial product was built in Iceland to solve internal time tracking problems, to a commercial rollout and now being one of the top-grossing apps on the Atlassian ecosystem with over 20k customers. What does it take to build a product that exclusively lives in another ecosystem? What are the dependencies on product development? How does this affect your GTM? Ólöf will provide answers to all of these questions and give her input on how you have commercial success with your products in someone else’s ecosystem. This episode is recommended for anyone that is selling their products via the app store of a bigger ecosystem.....tune in and listen to one of the most successful companies in the space for great insights.

7. Ola Sars Founder and CEO, Soundtrack Your Brand - The art of running a content-driven SaaS company!

In this episode, we speak to Ola Sars Founder and CEO of Soundtrack Your Brand, the music tech startup that is revolutionizing the B2B space. Ola introduces us to the concept of a content-driven SaaS company, and what it means to be running the Spotify of the B2B world. This is an exciting journey with one of the most successful entrepreneurs in the music tech space with several exits in the past, and this time around he is aiming to make it bigger than ever. Join us to learn more about what a content-driven SaaS company is all about and how that fundamentally is different from a “traditional” SaaS company, all the way from product development, GTM, KPI management to company valuation.  

6. Mathias Thulin Co-Founder, GetAccept - Unlocking the power of Product-Led Growth!

In this episode we speak to Mathias Thulin Co-Founder of GetAccept, the all-in-one digital sales platform provider, about Product-Led Growth. Mathias walks us through the 5-year journey of GetAccept going from an outbound driven, to inbound and to now being a hundred percent focused on a product-led growth strategy. What does it mean to make a transition like this? What are the key elements to consider when moving to a product-led strategy? How does it affect sales and marketing? What demands does it put on the product? These are some of the big questions that Mathias shares his great insights on. For anyone interested in a product-led growth strategy this is a must listen to episode.