Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Thursday Nov 11, 2021
Thursday Nov 11, 2021
In this episode, we speak with Mikko Honkanen Co-Founder, Vainu, the Sales Intelligence Platform that helps salespeople and marketers move forward through real-time company data.
Mikko walks us through Vainu's journey, from startup to scaleup all while bootstrapping their way to 13M Euro ARR. Tune in to learn how and what they did to have full control and predictability of their success.
During the journey, Mikko and his founding team had to make a number of critical decisions when it came to sales and marketing, product innovation, and product (re)positioning. It's a beautiful story of how it all comes together, and on the road to success, there are a lot of learnings.
This is a bootstrapping journey, where actions and decisions were based on real data points, that will inspire you.
Thursday Oct 28, 2021
Thursday Oct 28, 2021
In this episode, we speak with Charlotte Ekelund CEO and Co-Founder, Teemyco, the SaaS platform that brings your offline people into a virtual office for better collaboration.
Charlotte shares her thoughts on what you need to be aware of in the age of remote teams. Is it for every SaaS organization? How do you prepare for this? What are the biggest pitfalls in making this adaption if you've run an "office first" organization in the past? What are the requirements for leadership going forward? These and many more questions are discussed in this episode.
This conversation is more relevant than ever, and Charlotte shares her experience and insight into this field in a way that makes it tangible for anyone considering the hybrid and remote first organization.
Thursday Sep 23, 2021
Thursday Sep 23, 2021
In this episode, we speak to Tom Henriksson General Partner at OpenOcean, the Finnish-based VC company with a particular love for Enterprise data-intensive software businesses across Europe.
Tom joins us to talk about how they assess the value of SaaS companies, and this is from the perspective of someone that has invested early in companies like MySQL, Truecaller, and Supermetrics among others. Hear him talk about ARR as the meta-level for valuations, CAGR, the importance of NRR growth, access to capital, and how the location of your home market all play a role when applying a valuation of a company.
If you want to get a peek into how one of the most successful VC companies in the Nordics go about assessing companies, from applying the rule of 40, digging into the Unit economics, really (yes really) digging into your product, and assessing the skillset of the founders to make sure they are able to go all the way - then this is an episode for you!
This is an exciting and insightful conversation with a "product-driven" VC firm with a great track record in finding best-in-class companies at an early stage!
Thursday Aug 19, 2021
Thursday Aug 19, 2021
In this episode, we speak to Fredrik Rönnlund COO, Leadoo Marketing Technologies, the Finnish-based Conversion Platform for Marketing and Sales powering over 800 customers worldwide.
Fredrik joins us to talk about the role of the professional SaaS board. Currently, with 4 board assignments with Leadoo, Kundo, Miradore, and Bonalive Biomaterials, he has a direct view of what a good board look likes, and how it best supports the business to succeed? Spoiler alert, being good at numbers is not good enough :)!
This is an exciting and insightful conversation about how you shape, engage and involve your board to get the most of that relationship! Listen in, particularly if you are in the process of hiring your first professional board!
Thursday Aug 05, 2021
Thursday Aug 05, 2021
In this episode, we speak to Sigrun Dora Saevinsdottir COO, LS Retail, the Icelandic based SaaS company powering over 80000+ storefronts in 140 countries with unified retail software.
Sigrun shares with us the journey of transforming a successful on-prem business to become cloud and mobile-first! With 1000s of customers and 100s of channel partners all over the world, this was an activity that required lots of forward planning and gradual adjustment. What does it take to make this transition? How do you manage the ecosystem, particularly partners, when they are used to a pricing and delivery model that has been successful for many years?
If you haven't yet moved to the cloud (btw you should be concerned then) or are about to change your business that will have a direct impact on your channel partners then this is a must listen to episode!
Thursday Jul 08, 2021
Thursday Jul 08, 2021
In this episode, we speak to Niilo Fredrikson CEO, Efecte, the fast-growing service and identity management solution headquartered in Finland!
Niilo shares his view on Channel Sales in SaaS. What is it, when does it work and how to go about establishing a successful Channel Sales program are some of the questions addressed in this episode.
If you are considering setting up a channel sales program, we would suggest you start by listening to this episode - it will certainly set you in the right direction! Done right, the channel sales program can be worth gold for you down the road!
Tune in to figure out how you go about it!
Thursday Jun 24, 2021
Thursday Jun 24, 2021
In this episode, we speak to Mikael Thuneberg CEO and Founder, Supermetrics, about how they've taken the world by storm with their platform that helps businesses manage and understand their marketing data.
This is a great story about how Michael working as an analyst couldn’t find the right tools to support him in the work and therefore built something for himself! That was the birth of Supermetrics and in this episode, we talk about the journey of bootstrapping the business to tens of millions of Euros. What did it take? How was it done? What are some of the best learnings from this journey and many other things are being addressed in this episode?
What makes this even better is that for most of the journey it was done without any sales organization whatsoever - this was a PLG journey from day 1!
Here we have a story like no other, a self-made man that hasn’t spent a single investment dollar to get to 500k customers and over 36m Euro in ARR! Tune in and be inspired!
Thursday Jun 03, 2021
Thursday Jun 03, 2021
In this episode, we speak to Erik Bakstad CEO, Ardoq, about their Enterprise Architecture Tool that helps organizations around the world manage their digital transformations.
This is a feel-good story, a few guys that experienced an issue, decided to find a resolution to the problem, started a business, built a product, and went to market. However straightforward that sounds, it wasn't and the team has learned to evolve and reiterate to get to the strong position that they are in now with 10s of millions in ARR and growing extremely fast.
Erik walks us through the process of how he as an individual has reinvented himself and has taken on roles as CTO, CPO, and now CEO of the business, and the similar journey that Ardoq as a business has been through.
Tune in to listen to this amazing journey, the lessons learned, the power of the tipping point, and the necessity to be nimble and flexible to always improve and evolve. If you don't, your next dinner might cost you more than you can afford :)
Thursday May 20, 2021
Thursday May 20, 2021
In this episode, we speak to Søren Skovbølling Chairman of the board, Digizuite - the Digital Asset Management platform that has seen a growth of 600% over the past few years and recently got listed on the stock market in Denmark.
Søren navigates us through the process of going IPO, from the planning sessions, investor pitches to the very launch and what his learnings are from this exercise. Spoiler alert; if you have prepared properly the journey can be rather quick - the devil is in the preparation and planning!
So what is it that you need to think of, what are some of the unforeseen challenges and pitfalls that you can learn from in your own journey, and the hot topic of how do you define the right value of your business....these and many more relevant topics are discussed in this episode.
If you are considering the IPO route for your own business, then this is a great start for you to learn from someone that has done it successfully. Tune in!
Thursday May 06, 2021
Thursday May 06, 2021
In this episode, we speak to Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the CRM and Marketing automation company that has taken the world by a storm.
Susanne takes us behind the scenes and shares how Hubspot manages to produce relevant and frequent content that triggers buying intentions. What is their approach to Content Marketing? How do you produce content that will stick, and drive the desired behavior? Oh, and did you know that the yearly content calendar is not a good idea!
Tune in to learn from the best in class, everything from tips and tricks to the metrics that need to be in place to manage and follow up on your Content Marketing Strategy.
