Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Thursday May 12, 2022
Thursday May 12, 2022
In this episode, we speak with Daniel Eisenberg Head of Expansion, Deel, the global payroll solution that helps businesses hire anyone, anywhere.
Daniel shares some insights into how Deel managed to grow so fast and he particular talks about the following 3 corner pillars as key elements in their success:
- Treat your customers like investors
- Run the company like you are running out of time
- Culture is King
Tune in and be inspired by the tips and tricks that Daniel shares from the Deel journey that you can apply as well in your business.
Friday Apr 08, 2022
Friday Apr 08, 2022
In this episode, we speak with Erik Fjellborg CEO & Founder, Quinyx, the Workforce Management Tool that is taking the world by storm!
Erik walks us through the different stages of the Quinyx journey, starting as a student project in a small city in Sweden, to becoming a global player serving some of the largest enterprises in the world. This is a fascinating story where we get insights into their GTM process, their look at M&A as a growth strategy, and Eric's thoughts on managing opportunities and challenges when growing at the speed of lightning!
Tune in and learn from Erik's experience and learnings from running one of the fastest-growing businesses!
Thursday Mar 31, 2022
Thursday Mar 31, 2022
In this episode, we speak with Kristoffer Cedfors Commercial Excellence, Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe.
Christoffer is a B2B SaaS pricing expert and takes us through the sophisticated world of defining the right pricing strategy for your business. He walks us through the different established pricing models, the pros and cons, when they fit vs not and how you need to think about them in relation to the value you bring to your customer.
We address questions such as:
-What's the process of finding the right pricing model for your business
-How do you define the price levels, especially where market standards don't exist
-the internal ownership of the pricing question - who owns it
-the relation of transparent vs public pricing
-among many other questions pertaining to optimizing your pricing strategy
Tune in and learn about best practices and how to approach the pricing question internally to make sure you have a model that lands well in the market and scales for the future.
Thursday Mar 10, 2022
Thursday Mar 10, 2022
In this episode, we speak with Johnny Warström CEO & Co-Founder, Mentimeter, the collaborative and interactive presentation software that lets presenters do instant audience feedback, that has taken the world by a storm with 200m users!
We take the opportunity to talk to Johnny about how their success journey started, the evolution of their product and offerings, going from a self-service product to also include an Enterprise offering since a few years back.
We've all heard the great story in terms of numbers, Mentimeter being a 30M USD ARR, growing 100% year over year! Their secret, at least one of them, is about their focus on HOW you reach success rather than just measuring the final outcome! Here is a perfect example of how establishing a company culture from the get-go, where recognizing the strength as well as the responsibility of each individual pays off big time!
Learn from Johnny how they work with culture, diversity, and programs to enforce this mindset in every aspect of their business to fuel their success!
Thursday Feb 17, 2022
Thursday Feb 17, 2022
In this episode, we speak with Hugo Wernhoff CEO & Co-Founder, Kognity, the learning platform that is powering teachers and students to better learning all over the world.
We take the opportunity to talk to Hugo about Kognity being a Vision driven business, and specifically about his great vision for the students of today and tomorrow. He is on a mission to democratize and elevate education all over the world....the results so far are stunning!
What does it mean to be a vision and mission-driven SaaS company? What does it mean for a CEO and team to run on a 20-year visionary plan for the business! Hugo generously shares with us how the vision and mission stand above all, how that regulates the relationship with investors, affects recruiting & talent development, the way the customers and markets are approached, in a way that may differ from your regular SaaS growth journey.
This is for all the SaaS leaders that are building for the long run - tune in and be inspired by someone that is truly making the world a better place while building a company for the ages.
Thursday Feb 03, 2022
Thursday Feb 03, 2022
In this episode, we speak with Sindre Haaland CEO & Founder, SalesScreen, the Sales Gamification platform that is used globally by sales organizations to engage, encourage and motivate salespeople to perform well, all while having fun!
We take the opportunity with Sindre to dig into the psychology and levers at hand when crafting an environment that Salespeople want to thrive in. How do you compensate and award salespeople? How do you encourage and enable salespeople to do better? Do we all need to have Presidents Clubs? What about team incentives? How do you craft your competitions to be inspiring for all? Should you use team quotas? What's required from the modern Sales leader to create an environment that everyone can thrive and feel motivated in?
This episode is for all the sales leaders out there - tune in and get inspired by Sindre's thoughts on all of this.
Wednesday Jan 19, 2022
Wednesday Jan 19, 2022
In this episode, we speak with Johanna Småros Co-Founder & CMO, RELEX Solutions, the award-winning Retail Optimization Software from Finland that is taking over the world, one region at a time!
Johana is the engineer that Co-Founded RELEX Solutions, turned CMO, and has taken RELEX Solutions on a fantastic international journey to 100m Euro in ARR. How did they do it? That's what we are digging into in this episode.
Tune in to learn how this global international expansion started, what their approach was in the beginning, and how this has evolved over time. This is a journey of a lean and efficient scaling process, accelerated at just the right time. Tap into this episode to learn about the key decisions Johanna and her Co-Founders did to take on all the key regions in their space!
Friday Dec 31, 2021
Friday Dec 31, 2021
In this episode, we speak with Jenny Sagström CEO, Sköna, the high-tech branding, and marketing agency out of San Francisco with many of the world's B2B SaaS companies on their client list - you guessed it, about branding!
Working with the likes of Snowflake Jenny knows what it takes to build a brand that stands out in this day of age. She shares with us her perspective on brand vs marketing, why they are different, and why both matter.
The trick is in the execution and timing, knowing when to focus on demand gen vs doubling down on the brand building, making sure you are consistent, accurate, and speedy in all your communication. She also taps into what key functions must be managed in-house in terms of demand and gen and brand, and when you need to consider hiring outside expertise to accelerate brand awareness.
For anyone building a brand and looking for inspiration on the topic, this is a great episode!
Thursday Dec 09, 2021
Thursday Dec 09, 2021
In this episode, we speak with Rickard Carlsson CEO & Co-Founder, Detectify, the Security Platform that helps some of the largest tech companies in the world keep their services secure and intact.
Rickard and his team are currently enjoying triple digits ARR growth year over year and it all started with a hack!
Literally, they started off by successfully hacking (with their approval of course) some of the most well-known tech companies, helping them understand their security vulnerabilities. Not only did they get paid to do this, but more importantly they were allowed to write about this publicly.......and that was the start of a great PR engine!
Rickard walks us through the journey from being ethical hackers on the weekend to productizing their methods and turning this into a product company, leveraging the PR from ethically hacking the likes of Goggle, Facebook among others, and quickly turning this into one of the fastest-growing security companies on the planet.
This is an inspiring story of how 4 guys, against the odds, started a global security company out of Sweden. There are great lessons learned from fine-tuning the business model through the years, building a hacker community, running 40+ events a year to get visibility, to leveraging the publicity hacks to get media leverage. Add to that a VC market that didn't initially get their idea and you will understand how impressive this journey is!
This episode is for everyone that knows they are on to something big, just go for it!
Wednesday Nov 24, 2021
Wednesday Nov 24, 2021
In this episode, we speak with Øyvind Reed CEO, Whereby, the Video Platform that helps connect people and is trusted by companies like Netflix, Hubspot, and IKEA among many other global brands.
Øyvind takes us down memory lane, and very generously shares Whereby's nonlinear journey to the success they are seeing today! While he has taken his business from 2m to 10m Euro ARR in a couple of years he makes a point to have us all understand that it is a journey of resilience!
Here are some great lessons from starting out as bootstrapped and underfunded at times, expensive (valuable) lessons learned from entering the US, and being forced to pivot the product as well business model while running at 300 miles an hour.
This is as raw and honest as it gets from a CEO. Resilience, a never-die attitude, always being able to learn from the past and adjust for the future, are key ingredients to success, and Øyvind masters them all!
This is such an inspirational story for everyone building their startup and scaleup - tune in and be inspired!