Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Thursday Mar 30, 2023
Thursday Mar 30, 2023
In this episode, we speak with Shameek Ghosh, CEO & Co-Founder, Trustrace the software that empowers brands and suppliers worldwide to standardize how supply chain and material traceability data is captured, digitized, and shared.
We talk with Shameek about what it means to build a company with a truly global mindset. Topics that are being addressed in this episode are:
- What does having a global mindset mean
- How do you leverage local cultural differences
- What are the challenges of having a team spread out in the world
- What is the role of the leaders in a global setup
- What is the role of partners in all of this
These are some of the many topics we address with Shameek, tune in to learn from his experience on how to build a strong global team to meet global demand.
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
In this episode, we speak with Emil Sjödin, CEO & Co-Founder, Refined the software that turns Confluence and Jira into custom intranets, documentation sites, support desks, and more—no code required.
We talk with Emil about what it means to build a 10+m ARR company where your offering solely lives in one ecosystem, in this case, Atlassian. Topics that are being addressed in this episode are:
- Why chose to operate solely in one existing ecosystem
- Pros and cons
- How does this affect product development
- How does it affect sales
- What is the role of partners in all of this
These are some of the many topics we address with Emil, tune in to learn from his experience on how to build a fast-growing and profitable company by leveraging the power of an existing software ecosystem.
Thursday Mar 23, 2023
Thursday Mar 23, 2023
In this episode, we speak with Jakob Lunøe, CEO, Delogue the PLM platform for product development for the fashion industry with users in 60+ countries.
We talk with Jacob about transitioning an organization from an "all hands on deck" mentality into more of a specialized role and responsibility-driven organization. Topics that are being addressed in this episode are:
- Why do you need to make this transition
- What are the signs that confirm the timing is right to do it now
- What are the common risks in making this transition
- What role do the leaders play in this
- How do you work with trust and mindset change
These are some of the many topics we address with Jakob, tune in to learn from his experience on how to evolve into an organization from an all-hands-on-deck mentality to an operating model with more specialized and distinct teams and roles.
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
In this episode, we speak with Magnus Hultman, CEO, Safeture the cloud-based employee safety platform enabling companies to manage risk, safety, and crisis processes from a single platform.
We talk with Magnus about what it means to be a publicly listed company and how that has an impact on every operational decision that is made. Topics that are being addressed in this episode are:
- What are the main differences between being a publicly listed company vs a privately held
- How does this affect the organizational structure and internal processes
- Is IPO an option everyone should consider - what are the requirements
- How to cope with the stock market's instant approval/disapproval
- What are the main pros vs cons of being listed
These are some of the many topics we address with Magnus, tune in to learn from his experience of what it means to run a publicly listed company!
Friday Mar 17, 2023
Friday Mar 17, 2023
In this episode, we speak with Mikkel Novod, CEO, Clerk.io the all-in-one e-commerce personalization platform that empowers thousands of customers around the world to deliver personalized shopping experiences to their end customers
We talk with Mikkel about how they've efficiently built and leveraged an SDR organization to fuel fast growth across multiple markets simultaneously. Topics that are being addressed in this episode are:
- How does one finance an SDR organization of this size
- SDR to Sales rep ratio
- How to rightsize the SDR organization based on needs
- How to leverage the SDR operation to quickly test new Geos
These are some of the many topics we address with Mikkel, tune in to learn from his experience of building agile and efficient SDR teams to fuel sales-led growth!
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
In this episode, we speak with Urban Bucht, CEO, Hypergene the SaaS that helps to streamline budgeting and forecasting processes.
We talk with Urban about how to actively work with Pricing & GTM as part of the Revenue Agenda. Topics that are being addressed in this episode are:
- Who owns the pricing
- How frequently does your pricing plan need to be updated
- What about having different pricing for different verticals or regions, good or bad
- What makes up a strong and efficient internal GTM function
- Where do partners come into play in all of this
These are some of the many topics we address with Urban, tune in to learn from his experience no actively working with pricing and efficient GTM processes.
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
In this episode, we speak with Nils Olsson, CEO, Lime Technologies the CRM specialist that is growing fast and in a profitable way as it takes on one European market after the other!
We talk with Nils about how the process of recruiting the right people at the right time has turned into a competitive advantage for them, especially when recruiting 100+ plus people within a year. Topics that are being addressed in this episode are:
- What are the main steps in your recruitment process
- Who is involved internally in supporting the process
- How do you onboard 100 people all at once
- Pros and cons of hiring young professionals vs more experienced professionals
- What are the essentials of a successful trainee program
These are some of the many topics we address with Nils, tune in to learn from his experience on how you recruit and onboard 100s of people a year!
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
In this episode, we speak with Tapani Kyrki, CEO, Aurora Innovation, the healthcare SaaS specialist dedicated to increasing access to care services and creating well-functioning work environments for healthcare professionals.
We talk with Tapani about what needs to happen when you go from 5M Euro in ARR to 15M Euro in ARR. Topics that are being addressed are:
- What changes must the organization make, and which changes are critical to support this growth?
- How do you need to think about geo expansion?
- Which processes are key to getting in place to support this growth transition?
- What role does productification play?
These are some of the many topics we address with Tapani, tune in to learn from his experience on what it can look like going from 5M to 15M Euro in ARR.
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
In this episode, we speak with Michael Heiberg, CEO & Founder, Ocean.io, the AI prospecting data platform helping organizations find accounts and contacts that match your best customers.
We talk with Michael about how you can get your US sales going without having local people on the ground to start with. Questions that are being addressed are:
- How does remote selling stack up to the alternative GTM possibilities here
- What data convinced the Ocean.io team that sales could be done from Denmark
- How does it work in practice having a local team in Denmark selling to the US
- What are the main downsides and shortcomings of this model
These are some of the many topics we address with Michael, tune in to learn from his experience on how to run a sales organization selling remotely into the US market.
Wednesday Feb 15, 2023
Wednesday Feb 15, 2023
In this episode, we speak with Jarek Owczarek, CPO & Founder, Contractbook, the software company that enables small and medium-sized businesses in more than 75 countries to manage the entire lifecycle of their contracts in a single, fully automated flow.
We talk with Jarek about what it means to operate in a crowded space, particularly from a product perspective, and some of the themes that we address are:
- Is crowded space a bad or a good thing
- What role does the vision play when building a product in a crowded space
- What is the role and influence of the customer
- What can and should you do to stand out from a product perspective
These are some of the many topics we address with Jarek about what you can do to stand out among the crowd. Tune in to listen to the full episode.