The SaaSiest Podcast

90. Viktor Underwood, CEO, Quickchannel - How do you merge with your former competition?

In this episode, we speak with Viktor Underwood, CEO, Quickchannel, the all-in video platform for streaming, recording, and web-tv solutions. The solutions offer organizations to create, record, manage, and stream videos such as educational material, seminars, meetings, company events, or internal- and external presentations

We talk with Viktor about the process of merging with your competitor, from first touch to full operational efficiency as one new unit. Topics that are being addressed in this episode are:  

- How is this process initiated considering you are competitors 
- How does a due diligence process happen in this type of process, knowing there is added risk of exposure
- What has been the process of merging the businesses 
- What have been the most challenging and time-consuming elements of the merger

These are some of the many topics we address with Viktor, tune in to learn from his experience of merging two fierce competitors into a strong & dominant player. 

89. Uku Tomikas, CEO, Messente Communications - What can B2B SaaS companies learn from the military?

In this episode, we speak with Uku Tomikas, CEO,  Messente Communications, the messaging API platform. Through secure, global messaging and two-factor authentication, Messente connects businesses to people across the globe spanning over 190 countries.

We talk with Uku about how some of the practices used in the military forces to organize and lead teams can be applicable to the SaaS world as well. Topics that are being addressed in this episode are:  

- The vision and understanding of assignments are key to driving success
- Communication management in an up and downstream process
- The importance of having scenario planning and having a plan A and B in place
- Leadership is all about keeping it simple

These are some of the many topics we address with Uku, tune in to learn from his experience of running a successful and profitable SaaS company while leveraging his learnings from his military career. 

88. Sigbjørn Nome, CEO & Co-Founder, Ignite Procurement - the power of multiple GTM motions in use at once!

In this episode, we speak with Sigbjørn Nome, CEO & Co-Founder,  Ignite Procurement the Procurement solution, that helps mid-market and large enterprises automate procurement analytics and insights in a way that enables them to control costs while keeping their supplier base sustainable and compliant.

We talk with Sigbjørn about leveraging Direct Sales, Partner Sales, and PLG simultaneously. Topics that are being addressed in this episode are:  

- Why use different motions vs doubling down on one
- Are some more suitable in some scenarios than others
- How does this affect the organization and resource allocation
- How does it affect the product

These are some of the many topics we address with Sigbjørn, tune in to learn from his experience of running multiple GTM motions in a multiproduct SaaS company.

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use
- What features or capabilities do you have that alternatives do not
- What value do the attributes enable for customers
- Who cares a lot about the value
- What context makes the value obvious to your target segment

Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

86. Patrick Olsson, CEO, Findity - White label to success!

In this episode, we speak with Patrick Olsson, CEO, Findity, the white-label expense management platform that is growing strong together with strategic partners.

We talk with Patrick about what it means to run an organization with a white-label offering. Topics that are being addressed in this episode are:  

- What is a white-label offering
- What are the characteristics of an organizational structure to support a white-label GTM motion
- How does one work with partners, split of responsibilities, and revenue
- What are the keys to success in a white-label strategy
- What are the main benefits and challenges with this strategy 

These are some of the many topics we address with Patrick, tune in to learn from his experience of how to run a successful white-label first offering!

85. Rasmus Holst, CEO, LMS365 - How to raise a $20 million A-round in times of recession!

In this episode, we speak with Rasmus Holst, CEO, LMS365 the learning platform built into Microsoft 365 and Microsoft Teams with millions of users in 60+ countries worldwide.

We talk with Rasmus about raising funds in times of recession. Topics that are being addressed in this episode are:  

- What's the process like raising now compared to the past
- Who are the key stakeholders internally 
- How do you vet investors, what are the red flags
- All in on Plan A or do you entertain multiple options in parallel 

These are some of the many topics we address with Rasmus, tune in to learn from his experience of raising funds on 7 different occasions, both in good and bad times. 

84. Morten Klank, CEO, Bizbrains - The 3 month Diary of a new appointed CEO!

In this episode, we speak with Morten Klank, CEO, Bizbrains, the B2B integration cockpit, built to help your business manage all the processes connected to EDI/API – with minimal impact on your IT department, minus the need for a VANs partner (Value Added Network Service partner).

We talk with Morten about the first 3 months of a newly appointed CEO, and the events that take place during that period. Topics that are being addressed in this episode are:  

- Pre-start, interview on the first day in the office
- Expectations vs reality - where is the difference
- How fast do you go from continuing as is, to implementing "your ways"
- How's the level of interaction with founders and employees

These are some of the many topics we address with Morten, tune in to learn from his experience on what the first 3 months of a newly appointed CEO can look like! 

83. Mikkel Drucker, CEO, Netigate - What is it like working with a PE?

In this episode, we speak with Mikkel Drucker, CEO, Netigate, the feedback platform for professionals, helping companies keep a finger on the pulse of their customers and employees.

We talk with Mikkel about what it is like to be working with a Private Equity fund as the main owner. Topics that are being addressed in this episode are:

- How would one define a PE
- What are the differences to other "types" of investors
- What are the pros and cons from an operator's perspective
- What makes for a good PE - how do you know it is a match

These are some of the many topics we address with Mikkel, tune in to learn from his experience on what working in a PE-owned structure can look like.

82. Mats Klaar, CEO, Viedoc - MVP vs Bugfree release, what does the customer want?

In this episode, we speak with Mats Klaar, CEO of Viedoc, the software that helps to modernize clinical research so that necessary treatments can reach the people who need them faster.

We talk with Mats about what needs to be considered when releasing new product offerings, simultaneously across the globe, where customer expectations may vary. Topics that are being addressed in this episode are:

- Timing: MVP release vs Bug-free production-ready release
- Risk vs Rewards of the different approaches
- How do expectations vary in different business cultures
- How does that affect your external communication

These are some of the many topics we address with Mats, tune in to learn from his experience on how to manage communication with the market when operating across the globe!

81. Christoffer Vikersveen Herheim, CEO & Co-Founder, Optio - Master your cashflow management to fuel growth !

In this episode, we speak with Christoffer Vikersveen Herheim, CEO & Co-Founder, Optio the software that helps businesses incentivize employees, manage equity, stay compliant, and report costs with withing one solution.

We talk with Christoffer about the importance of mastering your cashflow management to fuel growth. Topics that are being addressed in this episode are:

- Cashflow management in the early days as bootstrapped
- How should contracts be structured for maximum effect
- When can you vs should you invoice
- How does your cashflow management today define future investments
- What role does consulting play

These are some of the many topics we address with Christoffer, tune in to learn from his experience on how to build a strong global team to meet global demand.