Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
In this episode, we speak with Alexandra Sevelius, CMO, OneiO, a cloud-native integration service provider connecting people, processes, and tools, headquartered in Finland.
We talk with Alexandra about some of the differences as well as similarities of running marketing for a HyperScale vs an Early SaaS organization, and specifically about:
- How do you define priorities in small vs big marketing operations
- How do you scale a marketing team from startup to scaleup
- What are the main differences in key operations between smaller vs bigger marketing operations
- What can smaller marketing organizations learn from the ones running big well funded operations
These are some of the many topics we address with Alexandra, tune in to listen to how she takes the learnings from running a big, well-funded marketing operation to a startup setup where she now builds from the ground up.
Thursday Jan 05, 2023
Thursday Jan 05, 2023
In this episode, we speak with Anna Bloth Karling, CEO & Founder, Zebrain, the SaaS coaching and people development platform for next-generation SaaS companies!
We talk with Anna about why incorporating structured coaching is more strategic than ever, and specifically about:
- What is the true role of a coach, and what makes a good coach
- How does a coach complement a direct line manager
- How do you know what type of coaches you may need for your people
- What are some of the best coaching methods in use today
- Which tools and forums are best to enable good coaching practice
These are some of the many topics we address with Anna, tune in to get her to take on why coaching is key to fueling growth in your business in 2023!
Tuesday Jan 03, 2023
Tuesday Jan 03, 2023
In this episode, we speak with Ingrid Ødegaard, VP Product, IndyRiot the next-generation Community platform that allows you to create your own public or private space!
We talk with Ingrid about Product Strategy and, specifically about:
- What is Product Strategy
- Who owns the Product Strategy vs who should be involved
- How do you incorporate flexibility in a Product Strategy
- Which tools and processes are necessary to have in place
These are some of the many topics we address with Ingrid, tune in to get her to take on Product Strategy and why it matters to your business!
Thursday Dec 29, 2022
Thursday Dec 29, 2022
In this episode we speak with, Lisa Kruse, Founder, Holy Comms the Marketing as a Service agency working to elevate SaaS companies' communication and PR efforts in the public market.
We talk with Lisa about what B2B SaaS marketers should be ready for in 2023, specifically about:
- How is the downturn in the economy affecting marketing teams
- What are some changes you foresee in the way marketers operate
- How does this affect the individual marketer and the skillset needed to succeed in 2023
- Which channels should you consider doubling down on going forward
- How do you stand out in a world full of noise
These are some of the questions Lisa addresses, tune in to leverage her top 3 tips for marketing in 2023!
Tuesday Dec 27, 2022
Tuesday Dec 27, 2022
In this episode we speak with, Alex Farmer, CCO, Nezasa, the industry-leading software provider to travel brands for automated trip planning, fulfillment, personalization, and optimization.
We talk with Alex about leveraging Community-Led growth for high-touch customers, specifically about:
- What you need to be aware of when building a community around a high-touch sales process
- What is it in for the customer, what is their incentive to participate
- How do you secure engagement
- Which are the key elements you need to cater to when starting your community initiative
- How does resource allocation look internally, who is needed to do what
These are some of the questions Alex addresses, tune in to leverage his lessons and his top 3 tips, relevant for anyone building a community now for high-touch customers.
Thursday Dec 22, 2022
Thursday Dec 22, 2022
In this episode we speak with, Erik Holm, CPO, Planhat, the customer platform built to give insights, manage workflow and drive customer experience.
We talk with Erik about the timing to go from bootstrapped to VC funded, specifically about:
- What made you decide to take in VC money - which were the main trigger points
- What was most difficult in the transition from Bootstrapped to VC funded
- How does this change your business, internally as well as externally
- What are the pros vs cons of being bootstrapped vs VC funded
These are some of the questions Erik addresses, tune in to learn from this journey if you are bootstrapped and considering taking in VC money.
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
In this episode we speak with, Tommi Ylinen, CPO, Relex Solutions, the supply chain and retail planning platform from Finland that has over 100m Euro in ARR, serving the largest retailers in the world!
We talk with Tommi about what it truly means to serve Enterprise customers with a mission-critical platform that affects the entire organization, and specifically what that means for the internal product team!
- What are the characteristics of a true Enterprise Software Platform?
- What are the needed components of a product team that is serving an Enterprise market?
- The User vs. Customer dilemma - how does it affect the product development
- How to cope with slow feedback cycles?
- How to manage the weight of individual customers?
These are some of the questions Tommi addresses, tune in to learn what it truly means to build Enterprise Software!
Wednesday Dec 14, 2022
Wednesday Dec 14, 2022
In this episode we speak with, Per Henrik Nielsen, CEO, TimeLog, the PSA software which helps professional services organizations manage their projects, resources, time, and billing in one solution.
We talk with Per Henrik about their transition from an owner-led to a VC-led business, specifically around some of these questions:
- What is the trigger that suggests a transition like this?
- How does the organization change when you go from focus on profitability to growth?
- What does it take to make a transition like this?
- What role do the existing owners play if they stick around?
These are some of the questions that Per-Henrik addresses, tune in to learn what it takes to make the transition from an owner-led to a VC-led business.
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
In this episode we speak with, Jessica Gilmartin, Head of Revenue Marketing, Asana, the Workflow Management Solution with over 131.000 paying customers around the world!
We talk with Jessica about her experience in scaling Demand Generation at companies and specifically:
- How do you build a business case to focus on this internally?
- What are the key components of a Demand Gen organization?
- How do you measure and define success, which are key KPIs to track?
- How to allocate a budget for demand generation vs other initiatives?
These are some of the questions that Jessica addresses, tune in to learn what it takes to scale your Demand Generation operations!
Friday Dec 02, 2022
Friday Dec 02, 2022
In this 2nd episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to measure up! In this episode, we focus on Go-To-Market fit!
We talk to Mikael Johnsson Co-Founder and General Partner, Oxx, and Ola Sars, Founder, and CEO of Soundtrack your brand on some of the following topics:
- What is Go-To-Market Fit? How is it defined?
- How do you measure it, and how do you know if you have established a GTM fit?
- What are the main GTM fit accelerators to work on?
- Which GTM motion shall prevail?
Tune in to listen in on how the practitioner and investors look at all of these questions and see how well that aligns with your own perspective!