Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
In this episode, we speak with Urban Bucht, CEO, Hypergene the SaaS that helps to streamline budgeting and forecasting processes.
We talk with Urban about how to actively work with Pricing & GTM as part of the Revenue Agenda. Topics that are being addressed in this episode are:
- Who owns the pricing
- How frequently does your pricing plan need to be updated
- What about having different pricing for different verticals or regions, good or bad
- What makes up a strong and efficient internal GTM function
- Where do partners come into play in all of this
These are some of the many topics we address with Urban, tune in to learn from his experience no actively working with pricing and efficient GTM processes.
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
In this episode, we speak with Nils Olsson, CEO, Lime Technologies the CRM specialist that is growing fast and in a profitable way as it takes on one European market after the other!
We talk with Nils about how the process of recruiting the right people at the right time has turned into a competitive advantage for them, especially when recruiting 100+ plus people within a year. Topics that are being addressed in this episode are:
- What are the main steps in your recruitment process
- Who is involved internally in supporting the process
- How do you onboard 100 people all at once
- Pros and cons of hiring young professionals vs more experienced professionals
- What are the essentials of a successful trainee program
These are some of the many topics we address with Nils, tune in to learn from his experience on how you recruit and onboard 100s of people a year!
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
In this episode, we speak with Tapani Kyrki, CEO, Aurora Innovation, the healthcare SaaS specialist dedicated to increasing access to care services and creating well-functioning work environments for healthcare professionals.
We talk with Tapani about what needs to happen when you go from 5M Euro in ARR to 15M Euro in ARR. Topics that are being addressed are:
- What changes must the organization make, and which changes are critical to support this growth?
- How do you need to think about geo expansion?
- Which processes are key to getting in place to support this growth transition?
- What role does productification play?
These are some of the many topics we address with Tapani, tune in to learn from his experience on what it can look like going from 5M to 15M Euro in ARR.
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
In this episode, we speak with Michael Heiberg, CEO & Founder, Ocean.io, the AI prospecting data platform helping organizations find accounts and contacts that match your best customers.
We talk with Michael about how you can get your US sales going without having local people on the ground to start with. Questions that are being addressed are:
- How does remote selling stack up to the alternative GTM possibilities here
- What data convinced the Ocean.io team that sales could be done from Denmark
- How does it work in practice having a local team in Denmark selling to the US
- What are the main downsides and shortcomings of this model
These are some of the many topics we address with Michael, tune in to learn from his experience on how to run a sales organization selling remotely into the US market.
Wednesday Feb 15, 2023
Wednesday Feb 15, 2023
In this episode, we speak with Jarek Owczarek, CPO & Founder, Contractbook, the software company that enables small and medium-sized businesses in more than 75 countries to manage the entire lifecycle of their contracts in a single, fully automated flow.
We talk with Jarek about what it means to operate in a crowded space, particularly from a product perspective, and some of the themes that we address are:
- Is crowded space a bad or a good thing
- What role does the vision play when building a product in a crowded space
- What is the role and influence of the customer
- What can and should you do to stand out from a product perspective
These are some of the many topics we address with Jarek about what you can do to stand out among the crowd. Tune in to listen to the full episode.
Thursday Feb 09, 2023
Thursday Feb 09, 2023
In this episode, we speak with Giles Whiting, COO & MD, Forsta, the HX (Human Experience Platform) that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences.
We talk with Giles about his views on why many European B2B SaaS companies fail with their sales efforts in the US and discuss the following themes:
- Is there such a thing as global Product-Market fit
- Do you have access to the right talent to take on the US
- US is pay to play, do you have the necessary funds to sustain
- Do you have a game plan that is solid enough
These are some of the many topics we address with Giles and what you can do to overcome these challenges to ensure you set yourself up for success. Tune in to listen to Giles's advice on taking your business to the States, and doing so successfully!
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
In this episode, we speak with Joel Hellermark, CEO & Founder, Sana, an AI-powered learning platform that empowers organizations to find, share, and harness the knowledge they need to achieve their missions.
We talk with Joel about his views on how you can make your organizational structure into a competitive advantage. Some of the questions that are addressed in this episode are:
– What is an operating model
– What different types of operating models exist today
– How does the process look when deciding on the right model for your business
– What is the future operating model of SaaS companies
These are some of the many topics we address with Joel, tune in to listen to how he’s structured Sana to leverage the power of the organization!
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
In this episode, we speak with Niclas Ramon Staberg, Operating Advisor, Verdane the specialist growth equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage of international growth.
We talk with Niclas about the new concept of Earned Growth that is gaining momentum in the B2B SaaS space - here are some of the questions that are addressed in this episode:
- What is Earned Growth Rate and why does it matter
- What is Customer Referral Value
- How do you activate customers to be referrals
- Which are the key metrics to monitor in this process
- What special needs are put on the organization to be successful with this
These are some of the many topics we address with Niclas, tune in to listen to how the process of Earned Growth is vital for continued and scalable revenue growth.
Thursday Jan 19, 2023
Thursday Jan 19, 2023
In this episode, we speak with Tine Karlsen, CEO & Co-Founder, Vev the fast-growing SaaS design platform for professional organizations to create and launch unique web experiences, headquartered in Norway!
We talk with Tine about how their Go-To-Market method is a marriage of two motions, hands-on Large Enterprise Sales led motion with a PLG element to it. Some of the questions that are addressed in this episode are:
- Why can it be relevant to combine PLG with a more traditional Enterprise sales type of approach
- How do you make sure these two motions complement each other
- How do you define key activation moments, and where is the handover done to sales
- What requirements does this combination put on the org and product
These are some of the many topics we address with Tine, tune in to listen to how she's combining Enterprise Sales and PLG motion to improve the buying experience for their customers.
Monday Jan 16, 2023
Monday Jan 16, 2023
In this final episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to talk about the Growth & Moat phase!
We talk to Mikael Johnsson Co-Founder and General Partner, Oxx, and Fredrik Skantze, CEO, Funnel on some of the following topics:
- What defines the Growth & Moat phase? How is it defined?
- What are the characteristics of a company entering the Moat and Growth stage?
- How does the CEO's role & focus change in this phase?
- What does a good Moat look like?
- What are the key metrics in this phase?
Tune in to listen in on how you build your moat over time to cement a unique position in your particular domain!