Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Tuesday May 16, 2023
Tuesday May 16, 2023
In this episode, we speak with Sigbjørn Nome, CEO & Co-Founder, Ignite Procurement the Procurement solution, that helps mid-market and large enterprises automate procurement analytics and insights in a way that enables them to control costs while keeping their supplier base sustainable and compliant.
We talk with Sigbjørn about leveraging Direct Sales, Partner Sales, and PLG simultaneously. Topics that are being addressed in this episode are:
- Why use different motions vs doubling down on one
- Are some more suitable in some scenarios than others
- How does this affect the organization and resource allocation
- How does it affect the product
These are some of the many topics we address with Sigbjørn, tune in to learn from his experience of running multiple GTM motions in a multiproduct SaaS company.
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