Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Thursday Feb 09, 2023
Thursday Feb 09, 2023
In this episode, we speak with Giles Whiting, COO & MD, Forsta, the HX (Human Experience Platform) that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences.
We talk with Giles about his views on why many European B2B SaaS companies fail with their sales efforts in the US and discuss the following themes:
- Is there such a thing as global Product-Market fit
- Do you have access to the right talent to take on the US
- US is pay to play, do you have the necessary funds to sustain
- Do you have a game plan that is solid enough
These are some of the many topics we address with Giles and what you can do to overcome these challenges to ensure you set yourself up for success. Tune in to listen to Giles's advice on taking your business to the States, and doing so successfully!
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