Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
In this episode, we speak with Alexandra Sevelius, CMO, OneiO, a cloud-native integration service provider connecting people, processes, and tools, headquartered in Finland.
We talk with Alexandra about some of the differences as well as similarities of running marketing for a HyperScale vs an Early SaaS organization, and specifically about:
- How do you define priorities in small vs big marketing operations
- How do you scale a marketing team from startup to scaleup
- What are the main differences in key operations between smaller vs bigger marketing operations
- What can smaller marketing organizations learn from the ones running big well funded operations
These are some of the many topics we address with Alexandra, tune in to listen to how she takes the learnings from running a big, well-funded marketing operation to a startup setup where she now builds from the ground up.
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