Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Tuesday Dec 27, 2022
Tuesday Dec 27, 2022
In this episode we speak with, Alex Farmer, CCO, Nezasa, the industry-leading software provider to travel brands for automated trip planning, fulfillment, personalization, and optimization.
We talk with Alex about leveraging Community-Led growth for high-touch customers, specifically about:
- What you need to be aware of when building a community around a high-touch sales process
- What is it in for the customer, what is their incentive to participate
- How do you secure engagement
- Which are the key elements you need to cater to when starting your community initiative
- How does resource allocation look internally, who is needed to do what
These are some of the questions Alex addresses, tune in to leverage his lessons and his top 3 tips, relevant for anyone building a community now for high-touch customers.
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