Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
In this episode we speak with, Jessica Gilmartin, Head of Revenue Marketing, Asana, the Workflow Management Solution with over 131.000 paying customers around the world!
We talk with Jessica about her experience in scaling Demand Generation at companies and specifically:
- How do you build a business case to focus on this internally?
- What are the key components of a Demand Gen organization?
- How do you measure and define success, which are key KPIs to track?
- How to allocate a budget for demand generation vs other initiatives?
These are some of the questions that Jessica addresses, tune in to learn what it takes to scale your Demand Generation operations!
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