Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Friday Dec 02, 2022
Friday Dec 02, 2022
In this 2nd episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to measure up! In this episode, we focus on Go-To-Market fit!
We talk to Mikael Johnsson Co-Founder and General Partner, Oxx, and Ola Sars, Founder, and CEO of Soundtrack your brand on some of the following topics:
- What is Go-To-Market Fit? How is it defined?
- How do you measure it, and how do you know if you have established a GTM fit?
- What are the main GTM fit accelerators to work on?
- Which GTM motion shall prevail?
Tune in to listen in on how the practitioner and investors look at all of these questions and see how well that aligns with your own perspective!
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