Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Friday Sep 02, 2022
Friday Sep 02, 2022
In this episode, we speak with Chris Walker, aka "Mr. Demand Generation". He is the CEO of Refine Labs, the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, that has taken the B2B SaaS world by storm.
Chris shares with us his thoughts on:
- Why Demand Generation is key now in the new era of buying behaviors
- How to set up your Demand Generation strategy & program for success
- The risks and opportunities with going all in on Demand Generation
- What channels to prioritize for your distribution
- How to measure success, what KPIs to keep track of that define real progress
- and much more
If you are serious about creating demand for your product then this is a must-listen-to episode! Golden tips for all B2B SaaS CEOs and marketers!
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