Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
In this episode, we’re joined by Anna Jäger, VP Marketing at Sinch, a global leader in customer communications with over $3B in revenue and operations in 60+ countries. Anna shares hard-earned lessons from expanding into the U.S. - one of the most competitive and complex SaaS markets in the world.
We explore how marketing strategies, buyer expectations, and team dynamics shift dramatically when crossing the Atlantic, and why failing fast, bold messaging, and the right hires are essential to making it work.
Here are some of the key questions we address:
- What makes U.S. marketing radically different from EMEA?
- Why do ROI-driven messages matter more in the States?
- Should your first U.S. hires be local or from your European team?
- What budget and timeline should you plan for?
- How do you build one unified brand across very different regions?
Tune in to learn how Anna and her team cracked the code and what you can take away for your own U.S. expansion journey.
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