Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
In our latest episode, we’re joined by Birte Sten, the CRO at Centra and industry leader in SaaS. From her early days as a competitive swimmer to leading high-impact sales teams, Birte shares how she’s used a structured, factory mindset to drive scalability and growth in the SaaS space. She dives deep into building a sustainable go-to-market strategy, customer retention, and enabling others in the organization to create lasting impact.
What’s covered in this episode:
- What does it mean to adopt a “factory mindset” in sales, and how can it enhance efficiency and scalability?
- How does revenue architecture support both acquisition and retention, and why is this balance essential for sustainable growth?
- How can companies use a systematic framework to create a growth formula and measure success with a data-driven approach?
- Why is it crucial to understand your ICP when scaling, and how can it guide your strategy?
This episode is packed with Birte’s hard-won insights. Make sure to tune in to learn from her strategic roadmap for growth and scalability.
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