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Episodes
Wednesday Aug 28, 2024
153. Kevin Goeminne, CEO, CHILI publish - How to win the Fortune 500 game!
Wednesday Aug 28, 2024
Wednesday Aug 28, 2024
In this episode, we speak with Kevin Goeminne, CEO of CHILI Publish, an AI-powered creative platform that integrates into your MarTech stack to help brands and agencies create designs at scale with reduced operational costs.
We talked with Kevin about what it takes to win the business and trust of Fortune 500 companies, from the process of getting in front of them, winning and finally growing these accounts to $1m ARR accounts.
Here are some of the things we talked about:
- What proven strategies and channels have you leveraged to get in front of the right decision-makers in these Fortune 500 companies?
- What strategies or tactics have been most effective in navigating the lengthy and complex procurement processes typical of Fortune 500 companies?
- Which organizational requirements do you need to fulfill working with a Fortune 500 company?
- What is the ideal team structure internally that will actively manage the relationship with a Fortune 500 customer?
- What are the most costly pitfalls and mistakes one can make when doing business with Fortune 500 companies?
These are some of the many questions we address with Kevin. Please tune in to learn more about how CHILI Publish is having success winning the trust and business of the likes of Coca-Cola, Mars, Roche, and many other Fortune 500 companies.
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