Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and learning experiences, and helps you take meaningful action on employee feedback to improve productivity, coordination, and engagement.
We talked with Erwin about the expansion and success of Speakap in the US, particularly looking into how they had to pivot their initial market entry, absorb the lessons learned, and eventually find the key growth levers to win in the US.
Here are some of the questions we addressed:
- What is the role of a founder in the US expansion?
- What are the reasons why your initial attempt at US expansion might not work out as planned?
- Which converting channels are best to leverage to build top-of-funnel pipe as a newcomer to the States?
- How do you build external customer trust during the early phase?
These are some of the many questions we address with Erwin. Please tune in to learn more about his journey to the US, and all the steps taken to establish a fast and profitable operation over there!
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