Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Wednesday Apr 03, 2024
Wednesday Apr 03, 2024
In this episode, we speak with Vincent Jong, VP Product, Dealfront, the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights they need to win any European market.
We talked with Vincent about how you can approach a PLG motion, from a product and commercial perspective! In particular, we are looking into a step-by-step approach:
- How shall a PLG approach be combined with the humans in the Go-to-Market
- What type of small experiments can be leveraged to introduce PLG elements into a human-driven GTM operation
- What key strategies do you employ in the product design to ensure immediate value delivery and a frictionless onboarding experience for new users?
- How do you integrate product analytics and user feedback mechanisms to continuously refine the product experience, prioritize features, and drive user engagement in a PLG context?
These are some of the many questions we address with Vincent. Please tune in to hear how Vincent is paving the way for a PLG & human-led approach, one step at a time, to further improve the customer experience.
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