Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Monday Jan 08, 2024
Monday Jan 08, 2024
In this episode, we speak with Gustav Westman, CEO, Brightbid, an AdTech company creating results on Paid Search Ads with AI and automation
We talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building his platform. Some of the questions covered were:
- How do you bring in 3rd party tools to resell?
- What data points are you looking to collect feedback on?
- When do you know it is better to build it yourself?
- What does it require from an organization to go through the process of being a reseller to sell its own software?
These are some of the many topics we address with Gustav. Please tune in to learn how you can leverage their growth tactic when launching new products.
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