Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
Thursday Feb 25, 2021
Thursday Feb 25, 2021
In this episode, we speak to Johanna Fagerstedt CMO at Quinyx, the fast-growing workforce management SaaS platform which allows its customers to seamlessly forecast, schedule, and manage its workforce. Johanna who recently made The Software Report “The Top 50 Women Leaders in SaaS" joins us to share her thoughts on "SMarketing" - the art of getting Sales and Marketing to be one revenue team! How do we set KPIs that are supportive of one another, what role does Marketing play in a customer journey, how do you ensure continuous alignment with Sales in the long term - these and many more are questions that are being addressed in this episode.
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